6. Corporate Campaigning

What is a campaign? What is a corporation? What is a corporate campaign? Lots of groups talk about it. This class will explore how to do it. Bonus: A quick history of Corporate Greenwash and how to expose and fight it in the climate context.

Description

What is a campaign? What is a corporation? What is a corporate campaign? Lots of groups talk about it. This class will explore how to do it. Bonus: A quick history of Corporate Greenwash and how to expose and fight it in the climate context.

Videos

What is corporate campaigning?
8:49
Can corporations be good?
6:32
Corporate influence
7:30
Goals of a corporate campaign
9:20
How to run a corporate campaign
7:22
Discussion: how can you begin a corporate campaign?
15:17
Discussion: corporate weakness
12:14

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